What started as a simple microsite, in an incredibly short time frame, over a Christmas Break, led to an o...
We have been hard at work, along side the team at PMI to bring to life their digital vision.
What started as a simple microsite, in an incredibly short time frame, over a Christmas Break, led to an opportunity to show exactly what you can achieve with a small dynamic team.
This in turn led to us working on one of PMI’s most ambitious projects to date - which involved our work being shown across all areas of London, from Underground stations to Piccadilly Circus. We developed a digital platform that could house their latest online aid to help people stop smoking for 30 days. This was called Hold my Light.
The success of this project paved the way for us to be asked to help take on the task of updating their current .com site and introducing key features to help their customer base. One of these features was a Store Locator.
A simple execution could have been to link to a Google Map - but in today’s world of mobile lead interactivity amongst users, we knew we had to make things different. Our approach was to show the users exactly what they needed to see, in a manner that was perfect to use on the go.