Individual smoker’s quit attempts...
We teamed up with Glaxo Smith Kline over the past couple of years to create a cross platform application for GSK to help people in their journey to quitting smoking.
Individual smoker’s quit attempts are unique, so the app needed to be simple, easy to use and cater for a wide demographic of users.
With a unique quitting experience, the app was developed to provide a blend of useful data through beautifully presented data charts, helping users keep track of their progress at a glance, and engaging content and supportive messaging that can help users through their quit attempt.
Our application was supported on all IOS and android devices, as well as being adapted to work on the latest apple smart watch.
The project lasted for over 2 years which allowed us to refine previous iterations of the application. Part of these regular updates was to introduce a bluetooth band, especially developed for use with the MyQuit app. We designed and integrated the experience of using the hard-wear into the app in tutorials found in the app itself, along with animated videos for the user to follow.
We are proud that our application went on to be one of the highest recommended apps that GSK had produced to date.