We help businesses take The Next Step in their digital journey

Our Approach

We create the experiences that can push your business to the next level. Opening up new possibilities for you and your customers. And making sure you don’t just keep up with, but lead your market. Whether it’s a single digital product or a transformational vision, we can help you bring it to life with world-class services across Customer Experience, Design and Development.

Elegant solutions to the right problem

We exist to make a positive difference to our clients. Which is why we always start by making sure we’ve identified the right problem – listening to you and understanding your business, challenging assumptions and provoking responses. Then we bring together creativity and technology to turn well-defined problems into elegant, impactful solutions. Delivered through agile, collaborative work. Always staying competitive on cost, time and quality.

A long-term ally for long-term success

We believe we do our best work in long-term partnerships. Working as a strategic digital ally to pioneering marketeers. This means understanding where your business is now – and where you’re taking it in the future. So that we can support you in successfully delivering on your vision. To find out more about our unique approach to running projects, get in contact here

We are Incendiary Blue, people tend to call us ‘IB’… We kinda like it

IB Team

Mark Edgington

Principal Consultant

Richard Smith

Creative Director

Kate Delaney

Digital Designer

Lauren Weeks

Project Manager

Gergana Popova

Project Manager

Elise Davies

UX Designer

Bianca Theunissen

Senior Developer

John Blomkamp

Senior Developer

Patrick Mukendi

Junior Developer

Jaya Bhat

Senior Tester

Carmel Dann

Senior Tester

Marylin Potter

Business Advisor

Global reach. With a local touch.

IB London

Studio C21A Workspace,

40 Martell Road,


London, SE218EN


020 3286 0474

IB Cape Town

45 Bell Crescent

Westlake Business Park

Cape Town



IB New York

19 West 34th Street

Suite 1018

New York, NY 10001


(646) 257-2010

IB Ireland

Unit 3 North Point House

Business Park

New Mallow Road, Cork